{"title":"New Arrivals","description":"\u003cp\u003eDescription goes here\u003c\/p\u003e","products":[{"product_id":"organic-bamboo-nappies-pineapple","title":"Organic Bamboo Diapers","description":"\u003cp\u003e\u003cb\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eGentle on baby, kind to the planet!\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003ePureBorn Organic Bamboo Diapers feature a 100% certified organic bamboo core, sustainably sourced from FSC-certified forests. Dermatologically tested, with an \"Excellent\" rating from DermaTest GmbH, these diapers are proven to be safe for even the most delicate skin. Certified hypoallergenic by Allergy UK, they help reduce the risk of allergies and skin irritation, making them perfect for babies with sensitive skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eThe ultra-soft, breathable materials in both the inner and outer layers ensure a smooth, gentle feel against your baby’s skin. Super-absorbent, these nappies provide up to 12 hours of dry protection, keeping your little one dry and comfortable day \u0026amp; night. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eVegan and cruelty-free, PureBorn diapers contain no animal-derived ingredients and are certified by V-label and PETA. Free from chlorine processing, phthalates, parabens, fragrances, and heavy metals, they are safe for both your baby’s skin and the planet. \u003c\/span\u003e\u003c\/p\u003e","brand":"PureBorn","offers":[{"title":"NB \/ Trial","offer_id":57141596848511,"sku":null,"price":29.99,"currency_code":"AED","in_stock":true},{"title":"NB \/ Single","offer_id":46922531897640,"sku":"6294016059129 PINEAPPLE (05912)","price":45.99,"currency_code":"AED","in_stock":true},{"title":"NB \/ Double","offer_id":46922531930408,"sku":"6294016059136 PINEAPPLE (05913)","price":86.99,"currency_code":"AED","in_stock":true},{"title":"NB \/ Master","offer_id":46922531963176,"sku":"6294016059143 PINEAPPLE (05914)","price":163.99,"currency_code":"AED","in_stock":true},{"title":"01 \/ Trial","offer_id":57141596881279,"sku":null,"price":29.99,"currency_code":"AED","in_stock":false},{"title":"01 \/ Single","offer_id":48310505505064,"sku":"6297001411605 PINEAPPLE (41160)","price":45.99,"currency_code":"AED","in_stock":true},{"title":"01 \/ Double","offer_id":48310505537832,"sku":"6297001411612 PINEAPPLE (41161)","price":86.99,"currency_code":"AED","in_stock":true},{"title":"01 \/ Master","offer_id":48310505570600,"sku":"6297001411629 PINEAPPLE (41162)","price":163.99,"currency_code":"AED","in_stock":true},{"title":"02 \/ Trial","offer_id":57141596914047,"sku":null,"price":29.99,"currency_code":"AED","in_stock":false},{"title":"02 \/ Single","offer_id":46922532094248,"sku":"6294016059297 PINEAPPLE (50564)","price":45.99,"currency_code":"AED","in_stock":true},{"title":"02 \/ Double","offer_id":46922532127016,"sku":"6294016059150 PINEAPPLE (05915)","price":86.99,"currency_code":"AED","in_stock":true},{"title":"02 \/ Master","offer_id":46922532159784,"sku":"6294016059167 PINEAPPLE (05916)","price":163.99,"currency_code":"AED","in_stock":true},{"title":"03 \/ Trial","offer_id":57141596946815,"sku":null,"price":29.99,"currency_code":"AED","in_stock":false},{"title":"03 \/ Single","offer_id":46922532192552,"sku":"6294016059303 PINEAPPLE (50565)","price":45.99,"currency_code":"AED","in_stock":true},{"title":"03 \/ Double","offer_id":46922532225320,"sku":"6294016059174 PINEAPPLE (05917)","price":86.99,"currency_code":"AED","in_stock":true},{"title":"03 \/ Master","offer_id":46922532258088,"sku":"6294016059181 PINEAPPLE (05918)","price":163.99,"currency_code":"AED","in_stock":true},{"title":"04 \/ Trial","offer_id":57141596979583,"sku":null,"price":29.99,"currency_code":"AED","in_stock":false},{"title":"04 \/ Single","offer_id":46922532290856,"sku":"6294016059310 PINEAPPLE (50566)","price":45.99,"currency_code":"AED","in_stock":true},{"title":"04 \/ Double","offer_id":46922532323624,"sku":"6294016059198 PINEAPPLE (05919)","price":86.99,"currency_code":"AED","in_stock":true},{"title":"04 \/ Master","offer_id":46922532356392,"sku":"6294016059204 PINEAPPLE (05920)","price":163.99,"currency_code":"AED","in_stock":true},{"title":"05 \/ Trial","offer_id":57141597012351,"sku":null,"price":29.99,"currency_code":"AED","in_stock":false},{"title":"05 \/ Single","offer_id":46922532389160,"sku":"6294016059327 PINEAPPLE (50567)","price":45.99,"currency_code":"AED","in_stock":true},{"title":"05 \/ Double","offer_id":46922532421928,"sku":"6294016059211 PINEAPPLE (05921)","price":86.99,"currency_code":"AED","in_stock":true},{"title":"05 \/ Master","offer_id":46922532454696,"sku":"6294016059228 PINEAPPLE (05922)","price":163.99,"currency_code":"AED","in_stock":true},{"title":"06 \/ Trial","offer_id":57141597045119,"sku":null,"price":29.99,"currency_code":"AED","in_stock":false},{"title":"06 \/ Single","offer_id":48310505603368,"sku":"6297001096956 PINEAPPLE (09695)","price":45.99,"currency_code":"AED","in_stock":true},{"title":"06 \/ Double","offer_id":48310505636136,"sku":"N\/A","price":86.99,"currency_code":"AED","in_stock":true},{"title":"06 \/ Master","offer_id":48310505668904,"sku":"N\/A","price":163.99,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/1432\/1448\/files\/WhatsApp_Image_2025-08-14_at_2.18.11_PM_1.jpg?v=1762421621"},{"product_id":"pureborn-wipes-chamomile","title":"PureBorn Wipes Chamomile","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-sheets-userformat='{\"2\":13245,\"3\":{\"1\":0},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Century Gothic\",\"16\":8}' data-sheets-value=\"{\u0026quot;1\u0026quot;:2,\u0026quot;2\u0026quot;:\u0026quot; PureWipes are specially formulated for newborns' delicate skin, with natural chamomile extract and safe ingredients that support their natural skin barrier. PureWipes provide only pure goodness for your little one \u0026amp; all their messy times, they are hypoallergenic, alcohol -free, \u0026amp; pH-balanced, so you can trust that each wipe is gentle \u0026amp; effective.  \u0026quot;}\" data-sheets-root=\"1\"\u003e PureWipes are specially formulated for newborns' delicate skin, with natural chamomile extract and safe ingredients that support their natural skin barrier. PureBorn Wipes provide only pure goodness for your little one \u0026amp; all their messy times, they are hypoallergenic, alcohol -free, \u0026amp; pH-balanced, so you can trust that each wipe is gentle \u0026amp; effective. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"PureBorn","offers":[{"title":"12","offer_id":47274881220904,"sku":"6294016059112  CHAMOMILE (05911)","price":4.07,"currency_code":"AED","in_stock":true},{"title":"60","offer_id":47274881253672,"sku":"6294016059433  CHAMOMILE (05943)","price":4.87,"currency_code":"AED","in_stock":true},{"title":"80","offer_id":47274882990376,"sku":"6294016059488 CHAMOMILE (05948)","price":16.82,"currency_code":"AED","in_stock":true},{"title":"180","offer_id":47274883023144,"sku":"6294016060507  CHAMOMILE (06050)","price":55.5,"currency_code":"AED","in_stock":true},{"title":"240","offer_id":47274883055912,"sku":"6294016030913 CHAMOMILE (03091)","price":73.95,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/1432\/1448\/files\/Allinone_2.jpg?v=1702484901"},{"product_id":"monthly-nappy-single-6-packs-box-1","title":"Monthly Diaper Bundle","description":"\u003cspan\u003ePureBorn nappies are made from organic bamboo, up to 43% absorbent core per nappy. They are dermatologically tested and totally tree free! No trees have been harmed in the making of our nappies. Soft materials have been used in the inner and outer layers of these nappies making them feel smooth against babies' sensitive skin. They have been designed to maintain your child's comfort during fun-filled days \u0026amp; sleepy nights with the assurance of allowing free movement with maximum comfortability as well as optimal performance. They're Vegan \u0026amp; Cruelty-Free \u0026amp; do not have any ingredients of animal origin. Never tested on animals and are certified and approved by V-label \u0026amp; PETA. Free from Heavy Metals, Allergens \u0026amp; Pesticides.\u003c\/span\u003e","brand":"PureBorn","offers":[{"title":"NB (Packs 6 x 34)","offer_id":47710954586408,"sku":"6294016060088","price":248.35,"currency_code":"AED","in_stock":true},{"title":"1 (Packs 6 x 34)","offer_id":47710954619176,"sku":"6297001411650","price":248.35,"currency_code":"AED","in_stock":true},{"title":"2 (Packs 6 x 32)","offer_id":47710954651944,"sku":"6294016060095","price":248.35,"currency_code":"AED","in_stock":true},{"title":"3 (Packs 6 x 28)","offer_id":47710954684712,"sku":"6294016060101","price":248.35,"currency_code":"AED","in_stock":true},{"title":"4 (Packs 6 x 24)","offer_id":47710954717480,"sku":"6294016060118","price":248.35,"currency_code":"AED","in_stock":true},{"title":"5 (Packs 6 x 22)","offer_id":47710954750248,"sku":"6294016060125","price":248.35,"currency_code":"AED","in_stock":true},{"title":"6 (Packs 6 x 20)","offer_id":47710954783016,"sku":"6297001411681","price":248.35,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/1432\/1448\/files\/Nappy_NB_6x_34_204_pcs_v2_9c60caf4-dc4b-44b5-bcf7-66749d370daa.png?v=1709033671"},{"product_id":"2-month-bundle-singles-2-x-master-pack","title":"2 Month Diapers Bundle","description":"\u003cspan\u003ePureBorn nappies are made from organic bamboo, up to 43% absorbent core per nappy. They are dermatologically tested and totally tree free! No trees have been harmed in the making of our nappies. Soft materials have been used in the inner and outer layers of these nappies making them feel smooth against babies' sensitive skin. They have been designed to maintain your child's comfort during fun-filled days \u0026amp; sleepy nights with the assurance of allowing free movement with maximum comfortability as well as optimal performance. They're Vegan \u0026amp; Cruelty-Free \u0026amp; do not have any ingredients of animal origin. Never tested on animals and are certified and approved by V-label \u0026amp; PETA. Free from Heavy Metals, Allergens \u0026amp; Pesticides.\u003c\/span\u003e","brand":"PureBorn","offers":[{"title":"NB (Packs 2 x 136)","offer_id":47715680354600,"sku":"6294016060187","price":295.18,"currency_code":"AED","in_stock":true},{"title":"1 (Packs 2 x 136)","offer_id":47715680387368,"sku":"6297001411674","price":295.18,"currency_code":"AED","in_stock":true},{"title":"2 (Packs 2 x 128)","offer_id":47715680420136,"sku":"6294016060194","price":295.18,"currency_code":"AED","in_stock":true},{"title":"3 (Packs 2 x 112)","offer_id":47715680452904,"sku":"6294016060200","price":295.18,"currency_code":"AED","in_stock":true},{"title":"4 (Packs 2 x 96)","offer_id":47715680485672,"sku":"6294016060217","price":295.18,"currency_code":"AED","in_stock":true},{"title":"5 (Packs 2 x 88)","offer_id":47715680518440,"sku":"6294016060224","price":295.18,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/1432\/1448\/files\/Nappy_NB_2x_136_204_pcs_v2.png?v=1709099933"},{"product_id":"pages-subscription-landing-_kx-mnd41oj0bjoppyonnsx2xzonniqhlwcuuuldsgh60bi-u5a5nm","title":"Pure Moisture Wipes With Organic Calendula Lotion","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eOur wipes are carefully made with a blend of plant-based ingredients and lightly fragranced USDA organic farmed calendula lotion to support the skin's natural barrier. With a purified water content of 95%, these wipes are designed to gently clean, protect \u0026amp; nourish even the most delicate skin. For those tougher messes, our large embossed sheets ensure a thorough clean every time, all while staying true to our commitment to plant-based, plastic-free wipe fibres.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003cbr\u003eAqua (Water)- 95%, Dicapryl Ether, Ethylhexyl Palmitate, Hydrogenated Castor Oil, Glyceryl Oleate, Glycerin, Caprylic\/ Capric Triglyceride, Butylene Glycol, Caprylyl Glycol, 1,2-Hexanediol, Ethylhexylglycerin, Sodium Citrate, Fragrance, Citric Acid, Olea Europaea (Olive) Fruit Oil, Calendula Officinalis Extract, Coco- Glucoside\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFree from\u003c\/strong\u003e\u003cbr\u003e- parabens, phthalates \u0026amp; SLS\u003cbr\u003e- alcohol\u003cbr\u003e- chlorine processing\u003c\/p\u003e","brand":"PureBorn","offers":[{"title":"20 Wipes","offer_id":57141217362303,"sku":"6295199007686","price":7.01,"currency_code":"AED","in_stock":true},{"title":"60 Wipes","offer_id":55306368647551,"sku":"6295199007662","price":21.04,"currency_code":"AED","in_stock":true},{"title":"180 Wipes","offer_id":55306368680319,"sku":"6295199007709","price":60.05,"currency_code":"AED","in_stock":true},{"title":"540 Wipes","offer_id":55306368713087,"sku":"6295199007747","price":180.06,"currency_code":"AED","in_stock":true},{"title":"720 Wipes","offer_id":55306378871167,"sku":"6295199007723","price":240.1,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/1432\/1448\/files\/calendula_scrollers-06.png?v=1763120237"},{"product_id":"pureborn-wipes-clearance-sale","title":"Pure Wipes (Clearance Sale)","description":"\u003cp\u003ePureWipes are specially formulated for newborns’ delicate skin, enriched with organic chamomile extract and safe, skin-kind ingredients that help support the natural skin barrier.\u003c\/p\u003e\n\u003cp\u003eCertified by Allergy UK, Vegan \u0026amp; Cruelty-Free, and Dermatologist-Approved, our wipes are made for sensitive skin and safe for everyday use.\u003c\/p\u003e\n\u003cp\u003eWith a hypoallergenic, alcohol-free, and pH-balanced formula, PureWipes bring only pure goodness to your little one.\u003c\/p\u003e","brand":"PureBorn","offers":[{"title":"10","offer_id":56363498373503,"sku":"629401606330","price":2.77,"currency_code":"AED","in_stock":true},{"title":"12","offer_id":56363498340735,"sku":"6294016059112","price":4.07,"currency_code":"AED","in_stock":true},{"title":"80","offer_id":56363498406271,"sku":"6294016059488","price":16.82,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/1432\/1448\/files\/80_s_a43ab2e7-896d-4734-8a2c-ecb24f17f61b.jpg?v=1762496403"},{"product_id":"water-wipes","title":"Pure Moisture Wipes with Prebiotic \u0026 Probiotic Complex","description":"\u003cp\u003e\u003cstrong\u003eSkincare for baby, with every wipe!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePure Moisture Wipes are thoughtfully made to nourish and protect your baby’s delicate skin. Infused with a gentle prebiotic + probiotic complex, each wipe helps support a healthy skin microbiome - promoting overall skin health.\u003c\/p\u003e\n\u003cp\u003eMade with 99% purified water and plant-based, plastic-free, biodegradable bamboo fibres, our ultra-soft embossed wipes cleanse effortlessly while staying kind to newborn skin. \u003c\/p\u003e\n\u003cp\u003eonly pure goodness- with every wipe!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrebiotic + Probiotic Complex\u003c\/strong\u003e\u003cbr\u003eSupports the skin’s natural microbiome for healthy, balanced skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGentle for Newborns\u003c\/strong\u003e\u003cbr\u003eMade with only pure ingredients suitable for the most sensitive skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e99% Purified Water\u003c\/strong\u003e\u003cbr\u003eCleanses without irritation or dryness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUltra-Soft, Extra-Large Embossed Sheet\u003c\/strong\u003e\u003cbr\u003eThick wipe designed to handle tougher messes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePlant-Based \u0026amp; Plastic-Free\u003c\/strong\u003e\u003cbr\u003eMade from biodegradable bamboo fibres sustainably sourced from FSC-certified forests.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDermatologist-Tested \u0026amp; Hypoallergenic\u003c\/strong\u003e\u003cbr\u003eCertified “Excellent” by Dermatest GmbH; pH-balanced and suitable for daily, all-over use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFree From Toxins\u003c\/strong\u003e\u003cbr\u003eTested by OEKO-TEX and free from heavy metals, phthalates, parabens, and chlorine processing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVegan \u0026amp; Cruelty-Free\u003c\/strong\u003e\u003cbr\u003eCertified by V-Label\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eWater 99%, Caprylyl glycol, 1,2-Hexanediol, Ethylhexylglycerin, Sodium Citrate, Citric Acid, Coco-Glucoside, Lactobacillus Ferment, Lactococcus Ferment, Bifida Ferment Filtrate, Yeast Beta-Glucan\u003c\/span\u003e\u003c\/p\u003e","brand":"PureBorn","offers":[{"title":"20 Wipes","offer_id":56465717920127,"sku":"6295199007679","price":7.01,"currency_code":"AED","in_stock":true},{"title":"60 Wipes","offer_id":56465717952895,"sku":"6295199007655","price":21.04,"currency_code":"AED","in_stock":true},{"title":"180 Wipes","offer_id":56465717985663,"sku":"6295199007693","price":60.05,"currency_code":"AED","in_stock":true},{"title":"200 Wipes","offer_id":56469059273087,"sku":"788792314023","price":51.5,"currency_code":"AED","in_stock":true},{"title":"540 Wipes","offer_id":56465718018431,"sku":"6295199007730","price":180.06,"currency_code":"AED","in_stock":true},{"title":"720 Wipes","offer_id":56465718051199,"sku":"6295199007716","price":240.1,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/1432\/1448\/files\/P-waterwaipe-12.webp?v=1764229845"}],"url":"https:\/\/www.pureborn.com\/ar-kwt\/collections\/new-arrivals.oembed","provider":"PureBorn","version":"1.0","type":"link"}